It’s Official: U.S. Social Networking Sites See Slow Down

I just got a hold of the ComScore numbers for U.S. social networking sites, and it ain’t pretty folks. (See an abridged version of the chart below this post.) After peaking in October of 2007 with 71.9 million users, MySpace, the leading social network, has seen its audience fall back to around 68.9 million unique visitors. December saw no growth over November, though visitors were up 13% from last December.

More alarming are the engagement metrics. Since December 2006, when MySpace engagement peaked at about 234 minutes spent per visitor, time spent on the site has dropped consistently throughout the year. In December, time spent per visitor saw its biggest month-to-month drop, of about 8.5%, to 179 minutes per visitor per month, down from 196 minutes in November. That equates to a 24% year-over-year drop.

But the pain is not just a MySpace problem. It seems to be an industry-wide issue. The total audience of U.S. social networks seems to be stuck at a low-to-mid-single digit growth rate, while the engagment metrics are falling for just about everyone. Time spent on Bebo.com has been sliced in half over the last four months, while Friendster’s time spent has plummeted nearly 75% in the same time period. Overall, minutes spent per site fell 5% in December 2007 compared to the year-ago period.

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Even Web darling Facebook can’t buck the entire trend. The good news for Zuckerberg & Co. is that the company continues to grow its U.S. audience. In December, Facebook claimed abut 35 million visitors, almost double its year-ago audience of 19 million. The bad news is that Facebook’s engagement is down sequentially, and only up 13% year-over year.

So what does this all mean? For starters, slowing and/or decling growth will make it harder to generate sales and profit growth from these sites. That will put more pressure on the advertising programs to deliver results. Of course, they could offset the declines through overseas gains. But so far, advertisers have been leary of marketing on social networking sites outside of the U.S.

All eyes will be on the News Corp. earning announcement on Feb. 4 at 4pm. Then we’ll find out how the slowing growth has actually impacted the sales and profit potential of these sites. My hunch is that the numbers won’t be as rosy as the company would like.

Average Minutes per Visitor Dec-06 Jan-07 Feb-07     Oct-07 Nov-07 Dec-07
Total Internet : Total Audience  1,764.90 1,746.90 1,721.90     1,817.70 1,732.70 1,684.90
MYSPACE.COM 234.6 227.5 184.8     192.9 196 179.3
BEBO.COM 213.3 417 302.7     231.8 246.8 173.9
FACEBOOK.COM 150.4 170.2 199.9     195.6 189.7 169.4
HI5.COM 22.7 34 28.1     53.6 62.5 56.6
FRIENDSTER.COM 39.5 38.6 31.5     109.2 69.8 39.2
Windows Live Spaces 17.3 14.6 17.2     14 13.2 14.9
LINKEDIN.COM 8 6.7 5     8.7 9.9 7.1
                 
                 
Unique Visitors (000) Dec-06 Jan-07 Feb-07     Oct-07 Nov-07 Dec-07
Total Internet : Total Audience  174,199 175,559 175,653     182,206 182,362 183,619
MYSPACE.COM 60,887 61,524 64,443     71,982 68,746 68,905
FACEBOOK.COM 19,105 18,961 16,737     32,910 33,660 34,658
Windows Live Spaces 9,589 9,057 8,320     9,854 9,884 8,912
BEBO.COM 2,977 3,602 2,641     4,442 3,674 4,279
LINKEDIN.COM 872 1,122 1,211     2,782 2,784 2,868
HI5.COM 3,029 2,299 2,640     2,454 2,165 2,483
FRIENDSTER.COM 1,103 1,288 1,379     1,668 1,687 1,791

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116 Responses to “It’s Official: U.S. Social Networking Sites See Slow Down”

  1. The Social Network Sky is Falling Run For the Hills! - Covering All That's Social All the Web Says:

    [...] Kafka’s post was based on another post by Business Week’s Spencer Ante who has an early look at the Comscore numbers. While Facebook had fantastic growth in their overall user base, the total [...]

  2. Kin Lane Says:

    It looks like the same users are just shifting around….leaving myspace…etc.

    I don’t think we’ll see the growth numbers we’ve seen lately….it will just be healthy standard growth from here on out.

    Social networks are here to stay.

  3. francine hardaway Says:

    I think there’s a natural audience for social networks, and the people will find each other. Many people try social networks, getting lumped into the growth stats, but then find they don’t go back very often. The level of engagement is difficult to achieve. If you stay on a social network, it;s because there is a real reason to be there: business, or perhaps passion.

  4. RH Omea Says:

    just the fad du jour -
    which is French for “funded by others with more money than sense”
    social networking sites are driven by bored tweens/teens and once older people start popping in – they move on. just like the club scene in nYc’s halcyon days. all the best clubs were gay but once straights found out and showed up, the gay community moved on and started a new one.
    wash, rinse, repeat.

  5. ComScore:社群网站增长有喜有忧 | 互联网创业者的灵感花园 Says:

    [...] Creative Capital(此链接国内需代理)拿到了两组Comscore提供的美国几家主流社群网站的数据,其一是从06年12月到07年12月的月度独立访问用户数,其二是这段时间的用户月度使用时间(用户黏度)。这两幅图经过了Valleywag的整理,我们放在下面一一讨论。首先看看月度独立用户的情况。 [...]

  6. spencerante Says:

    I have no idea what the post above me says since I don’t read Chinese. But I am thrilled that Creative Capital is attracting a global audience!!!

  7. S Hahn Says:

    It’s possible that engagement is waning, but for online communities, seasonal fluctuations are a fact of life. Traffic’s lower in November and December than in October? That’s hardly surprising, giving that November is a 30 month day with 5 weekends (always bad for community traffic) and December is the slowest month of the year. Before announcing the death of MySpace, wait to see what happens with January traffic.

  8. The Daily Poll: Are You Suffering from Social Networking Fatigue? Says:

    [...] The Reigster has penned a fairly critical piece about the state of social networking, based on some recent data from comScore that shows user engagement (the amount of time people spend on a site) falling at a number of [...]

  9. Social Networking is so ‘out’! Says:

    [...] then get on with your life, occasionally dropping in to respond to a message or see some photos that have been posted Find the full research here [...]

  10. Bored with Facebook? You are not alone : The Last Podcast Says:

    [...] network, except for Facebook. However, even though Facebook keeps growing (though not rapidly), its user engagement has been down lately. Even though the number of users doubled over the last year, the people who are joining now are [...]

  11. J’s Notes » Users Bored With Social Networking? Says:

    [...] a bit of trouble keeping folks around: comScore has provided BusinessWeek’s Spencer Ante with user engagement numbers — time spent on each site, per month, per visitor — for a slew of social networks over [...]

  12. Mike Says:

    I spend no time on MySpace anymore, and find things like the New York Times IQ Quiz to be a good reason to visit my Facebook account every day. Healthy competition is a good way to attract repeat, loyal users.

  13. Ike Pigott Says:

    Interesting to compare the stats for LinkedIn v Facebook. It’s not an apples/oranges comparison.

    My gut tells me that Facebook’s “avg minutes” metric is plummenting because of Application fatigue.

    My gut also tells me that massive numbers of new LinkedIn users don’t yet have big enough networks to spend a great deal of time on the site — but the larger your extended network is, the more value you get.

    Long haul, I see LinkedIn as being the winner. Clearer focus, and definitely more control from the standpoint of reaping what you put into it.

  14. Daily Jolt Says:

    Right on RH.

    On some level, at least as far as the UV graph shows, it’s interesting the times of year chosen are the times first when kids are on school vacations and just getting back to school in Jan. and Feb.
    Further, the last 3 months are when students are strong in Oct, then studying and on vacation in Nov and Dec. So of course they go up in the three ’07 months and then down in the three ’08 months.

    We saw the same.

  15. impnow Says:

    Increasingly, social networks with no particular focus will decline since they won’t succeed in duplicating people’s real networks. I think some of the decline will come from greedy attempts to capitalize on people’s personal info, and users will reject that more and more. Niche networks will thrive such as those that play to people’s special interests, be it politics, hobbies, sports, arts, etc. People will always want to network with others with common interests.

  16. Tostito Says:

    The slowdown is expected, as the world has a finite number of people, especially those that are sophisticated enough to use a computer. I think Facebook and other sites like it do provide a meaningful virtual environment to keep in touch with true friends (usually, a handful of them). But also, they may be helpful in enabling consumer-to-consumer activities (like ebay) that are not commerce oriented at the outset. For example, you might start interacting with a few friends about a specifict topic and end up launching an entrepreneurial venture after several weeks of communicating through facebook and/or other means. I don’t think these apps are a fad, but that’s a mortal’s opinion. One can always debate valuation, but in the end only the one who invested will end up knowing if it was worth it.

  17. Paraglide Tandem Says:

    Lots of my paragliding friends worldwide have joined Facebook and I enjoy getting to know other facets of their lives beyond our interactions while paragliding around the world. It is a fun way to stay connected in between paragliding competitions when we are together for a week at a time. That said I have no time or interest in most off the apps on Facebook and did not like the opt out way that Beacon was implemented. I think the faddish gimicky usage of social sites will decline and the more valuable aspects will grow as people use social networks to share events, videos, photos, books, blogs etc.

  18. Gorecki Says:

    Impnow’s comment about niche social networks is on point. I deleted my MySpace almost a year ago. I was bored silly and inundated with flotsam/jetsam. My favorite is 43things.com. It’s very focused. I’d also like to see the network potential of interest specific sitse such as Netflix, Pandora.com and others become much stronger.

  19. Jason Says:

    December does slow down as access to broadband decreases when this audience goes home for break. They also spend time w/family and friends ‘offline’ (wateva!).

    I do believe that people have gotten bored of social networks, which accounts for FB and now MySpace and others opening their networks to 3rd party applications (i.e. OpenSocial) to keep people on their sites (remember the old buzzword “sticky”?).

    Social Networks will either go niche or revolve around something to do instead of hope that people find interest in hyperlinking between people they don’t know in search of good content and people.

  20. Wolf Tracking » Blog Archive » Advertisers Look Downhill for Returns Says:

    [...] can check out all the stats here at Creative Capital. What you’ll find is that the average length of time users spend on all of the [...]

  21. Got ‘Facebook Fatigue’? Social Networks’ Populary Declines — Social Platform Journal Says:

    [...] Creative Capitol: But the pain is not just a MySpace problem. It seems to be an industry-wide issue. The total [...]

  22. Democratic Society Blog » Blog Archive » Social networking fizzles Says:

    [...] to Creative Capital, and as reported elsewhere, time spent on social networking sites is declining, as people appear to [...]

  23. Richard Filing » Social Networking Sites See Slow Down Says:

    [...] Excerpt: … But the pain is not just a MySpace problem. It seems to be an industry-wide issue. The total audience of U.S. social networks seems to be stuck at a low-to-mid-single digit growth rate, while the engagment metrics are falling for just about everyone. Time spent on Bebo.com has been sliced in half over the last four months, while Friendster’s time spent has plummeted nearly 75% in the same time period. Overall, minutes spent per site fell 5% in December 2007 compared to the year-ago period. Read full article here [...]

  24. The Daily Poll: Are You Suffering from Social Networking Fatigue? : New Web 2.0 Magazine Says:

    [...] The Reigster has penned a fairly critical piece about the state of social networking, based on some recent data from comScore that shows user engagement (the amount of time people spend on a site) falling at a number of [...]

  25. Kevin Says:

    The two graphs are of the overall search volume (top) and the news reference volume (below) for three keywords: (1) social bookmarking, (2) social networking, and (3) blogging.
    Do you see what I see?

    If you noticed that the trend on the red line – social networking – is gaining momentum, you’re paying attention.

    http://maintainwealth.blogspot.com/2008/01/marketing-tool-you-probably-never.html

  26. John Valentine Says:

    Keep Facebook Pure… It should not be a spamming tool. Unfortunately, most apps are an excuse to spam, and lead in to commercial services. This dilutes the core offering of Facebook, as a social (re)discovery tool.

    Now, I’m reluctant to respond to notifications, and check back infrequently. I’d like the old Facebook back.

    If you’re reading this, then it’s quite likely that you’ll be interested in joining the “Keep Facebook Pure” group… unless, that is, you’ve already given up? :o)

  27. buzz Says:

    It looks like people may be actually getting a life opposed to trying to live one through their computers. About time!! Go out and experience the word opposed to listenning to what others fantasize the world to be ….

  28. Randall Jenkins Says:

    I wish this meant the death of MySpace. One can hope.

  29. “Facebook fatigue” kicks in as people tire of social networks Says:

    [...] You can survey the full numerical horror for youself here at Creative Capital. [...]

  30. It’s Official: U.S. Social Networking Sites See Slow Down | Spencer Ante | Voices | AllThingsD Says:

    [...] Read the rest of this post Print Sphere Comment Tagged: social networks, Facebook, MySpace | permalink [...]

  31. Between the Lines mobile edition Says:

    [...] quiz invitation (and seventy others) from lonely Japanese friends on Facebook, I stumbled upon some numbers from ComScore via Creative [...]

  32. Estrafalarius — Se acerca el final de las redes sociales… Says:

    [...] It’s Official: U.S. Social Networking Sites See Slow Down   Sin comentarios| Compártelo | Escrito a las   12:33 am Jose Calleja | Leer más de: Internet, Redes Sociales, Sociedad [...]

  33. Kim Brien Says:

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  34. bwl zwei null » Social Networks in Trouble? Says:

    [...] Zwar steigt die Zahl der Mitglieder weiter an, aber die User “verweilen” eben nicht mehr so lange. Die Kritiker fühlen sich bestätigt und zweifeln schon am Funktionsprinzip von Social [...]

  35. Jeremy Says:

    Does anyone remember the BBS of the 90’s? Where people hung out; some times all day. Waiting around in a mall for people to come and go. Discuss things like sub woofers! What? Web 2.0 or are we up to ummm Web 9.2 or something.

    Social networking is not new my friend. A book published in 1999 called ¨Net Worth¨ Hagel and Singer, described a road map for businesses called “Infomediaries” these are Facebook, Myspace etc. These are trusted repositories of information, detailed information. Exchange centers of information traded for in the currency of trust.

    Facebook with Beacon and Myspace with spammer trash flying around, have depleted us of this trust.

    These are not areas of waste lands and the numbers are showing a zero sum game. These people arent fleeing to off-line, they are gathering again, splintering and reforming. Social anthropology studies accelerated. Split, morph and recombine.

    Geo Cities the grand father to these newbies had all these and more, broadband increased and new money poured. The world will change and evolve. TV… that will never stick!

    hahahaha

  36. Dafin Aziz Says:

    I, myself am getting tired of these social networking sites…. I think I’ll just go back to ”social networking’ in real life with real people!

  37. goron Says:

    I suspect the reduction of online time over the last year is a lot to do with workplaces increasingly blocking them.

  38. Media-Blog » Archives » Nutzungszeiten der Social Networks bleiben extrem hoch Says:

    [...] Fakt ist: laut neuen Zahlen von comScore bommt der Social Network-Bereich. [...]

  39. marcus1234 Says:

    “I, myself am getting tired of these social networking sites…. I think I’ll just go back to ‘’social networking’ in real life with real people!”

    There you go.

  40. Top Posts « Democracia LTDA Says:

    [...] It’s Official: U.S. Social Networking Sites See Slow Down I just got a hold of the ComScore numbers for U.S. social networking sites, and it ain’t pretty folks. (See an […] [...]

  41. ‘Facebook fatigue’: the buzz on social networking de-growth | Bhatnaturally Says:

    [...] The numbers are here. [...]

  42. Est-ce que l’achat de Facebook par Microsoft a eu un impact sur le membership? — Michael Carpentier Says:

    [...] Olivier nous fait remarquer que MySpace perdrait aussi des usagers. Pas des tonnes, mais la croissance exponentielle semble terminée. Tags : facebook, microsoft, [...]

  43. Social Networks Still Iffy For Businesses - Search Engine Ranking Says:

    [...] comScore data shows that use of social networking sites in the U.S. is slowing. People haven’t abandoned these things, of course, but there was an actual decline, rather [...]

  44. Social Media and the New Normal | RTCRM, The Blog Says:

    [...] data for the United States was released recently and has set bloggers all a buzz. Most seem to crying out about how online social networks are slowing down, because growth on several of the largest [...]

  45. social media and the new normal: connected | ... .. .Connect....CarlenLea.com Says:

    [...] data for the United States was released recently and has set bloggers all a buzz. Most seem to crying out about how online social networks are slowing down, because growth on several of the largest [...]

  46. Memex 1.1 » Blog Archive » Social networking peaks Says:

    [...] Creative Capital… I just got a hold of the ComScore numbers for U.S. social networking sites, and it ain’t [...]

  47. breakthesystem.org » Blog Archive » And so it begins Says:

    [...] up that, maybe users aren’t that interested in Facebook and MySpace anymore. Writes the Creative Capital Blog: But the pain is not just a MySpace problem. It seems to be an industry-wide issue. The total [...]

  48. Buzz - 2/4/08 « Buzz Weblog Says:

    [...] Social networking sites showing steady declines. [...]

  49. Social Networking Sites Slow Down « Bizwriter Says:

    [...] πως τα πράγματα για τα social networking sites αρχίζουν να μην πηγαίνουν καλά. Για να δούμε ποιο θα είναι το “next big thing”. Γιατί [...]

  50. Facebook is the new pet rocks. Says:

    Many of these “trends” are being driven by teens. A fickle lot they are. And since so many kids (and adults) get themselves in to trouble with their friends and parents (and pediphils!) with sites like Facebook, it only stands to reason that as the full costs are realized, demand would decrease.

    This isn’t limited to teens. Look at the computer industry. Cult of Google, Cult of Apple, Cult of Linux, Cult of Microsoft (or anti-Microsoft for that matter), Cult of Java, Cult of Ruby (the anti-Java), Cult of AJAX. And the dead or dying cults of JSP, Java (the new cobol), anti-Microsoft (yep, people are even starting to realize that Microsoft isn’t as bad as Apple and friends says they are.)

    Whoever said humans make rational choices doesn’t understand humanity…or marketing.

    And don’t get me started on Gartner (a.k.a., “Fads R Us”) Has anyone ever studied how successful their predictions are?

  51. Facebook Fatigue? Says:

    [...] was reading that Register article on the downward trend of the big social networks. It uses some comscore numbers that show that time spent on the networks (MySpace, Bebo & co.) is down. Leaving aside that [...]

  52. Super Μικρά αλλά Ενδιαφέροντα, VII | άκυρο.net :: the blog Says:

    [...] Ξεφουσκώνουν τα Social Networking Websites; [...]

  53. Email 3.0 « Filtered Media Says:

    [...] There’s a growing chorus of people who rightly observe that social networking sites will begin morphing into something even greater this year. A report from The Economist eloquently argues over on Chris Saad’s blog that stand alone social networks will dissolve. It’s not just an opinion. MySpace’s growth seems to have stalled, according to Creative Capital’s coverage of ComScore numbers. [...]

  54. It’s Official: U.S. Social Networking Sites See Slow Down « A Lord of the Night is Wandering Says:

    [...] Δημοσιεύθηκε από A Lord of the Night στο Φεβρουάριος 6, 2008 http://creativecapital.wordpress.com/2008/01/29/its-official-us-social-networking-sites-see-slow-dow… [...]

  55. Social Networks On The Decline « The Common Genius Says:

    [...] So apparently social networks like MySpace and Facebook are on the decline. Is this an early sign of the end of social networks? What does this mean for the global community, and the global economy? Social networks changed the world. Will their recession change it even more? [...]

  56. No Such Thing As Social Networking Fatigue « The Full Plate Says:

    [...] latest numbers from comScore indicate that social networks are witnessing a dramatic downshift in user engagement. Some folks [...]

  57. “Утомленные Facebook-ом” люди устали от социальных сетей Says:

    [...] Средняя продолжительность времени, которое пользователи проводят на сайтах первой тройки социальных сетей, активно сокращается. У Bebo, MySpace и Facebook произошло снижение двузначными цифрами в последний месяц 2007 года. Конечно, можно сделать скидку на сезонный спад, когда люди видятся со своими настоящими друзьями и семьей, но тренд на снижение уже четко прослеживается. Для защитников социальных сетей — статистика по сравнению с предыдущим годом даже более удручающая. Bebo и MySpace также испытали спад в тот же период в 2006 году, причем сайт Мердока — на 24%. Правда, Facebook в этот период был на подъеме, но тем не менее очень сильно не дотягивал до пика в середине 2007 года, когда нельзя было сдвинуться с места, чтобы не наткнуться на сюжет в новостях или на телевидении, который бы не пытался выяснить “Куда же движется Facebook?” Весь цифровой кошмар вы можете увидеть сами на странице Creative Capital здесь [...]

  58. Dean Calvert Says:

    Good info. and read. Will be back soon to read more of your information.
    Thanks,
    Dean

  59. VentureBeat » Data: Large US social networks reaching maturity Says:

    [...] like MySpace and Facebook are in terminal decline got excited last month. Then, Comscore numbers surfaced that showed social network users had spent relatively less time on sites in December and clicked on [...]

  60. Social Networks sind sooo … 2007 « alltagswahnsinn Says:

    [...] Alle sind überrascht, entsetzt, verzweifelt (zutreffendes bitte ankreuzen), aber die Wahrheit, wie sie hier gepostet wurde, lässt sich nicht länger leugnen: Soziale Netzwerke sind eine Zeitlang interessant, verlieren [...]

  61. Social networking decline at oli.gaymond Says:

    [...] a few of us round the office started to speculate that Facebook had hit its peak. Now ComScore have released figures that show a wider trend in social [...]

  62. The New Digerati: Connected for a Reason / frogblog / frog design Says:

    [...] has not become a social norm — it remains the passion (or addiction) of a few. Furthermore, the average time users spend on social networking sites is on the decline, and the once explosive gr…. In fact, a certain Facebook fatigue has set in, and users (including, reportedly, Bill Gates) are [...]

  63. חורים ברשת » Archive » סימנים של עייפות חברתית גוברת Says:

    [...] 2006, עמד מספר הדקות הממוצע של כל חבר במייספייס על 234 דקות (!), בדצמבר המספר צנח ל-179 דקות אך בינואר עלה שוב ל-203 [...]

  64. Social Networking: The Future « COM917J2 Blog Says:

    [...] Social networking sites slow down [...]

  65. Netzökonom : Weniger Klicks auf Web 2.0 Seiten Says:

    [...] länger erkennbar: Viele soziale Netzwerke können zwar ihre Reichweite weiter ausbauen, aber die durchschnittliche Verweildauer geht mit jedem weiteren Nutzer zurück. Denn viele Menschen, vor allem Jugendliche, sind heute parallel in mehreren Netzwerken angemeldet. [...]

  66. Web 2.0 bekommt weniger Besucher | Webregard - Watch the Web Says:

    [...] so gut, jedoch verringert sich dadruch auch die Besucherzeit und die Anzahl der Besuche auf den einzelnen Plattformen was das ausschlaggebende ist. Sprich für [...]

  67. Blogs optimieren Says:

    Social Networks: Sinkt der Stern?

    Social Network Portale wie MySpace, StudiVZ oder Xing sind in den Zeiten des Web 2.0 die Garanten für Userinteraktion und Zugang zu Usergruppen. Allerdings geben die neusten Zahlen Anlass zur Besorgnis: der Trend nach oben scheint gebrochen.
    So be…

  68. » update Market news IV» Blog Archive » nugg.ad blog Says:

    [...] U.S. Social Networking Sites See Slow Down. Esther Dyson’s opinion: “Google & Microsoft Are So Yesterday”. The future of advertising lies not in search advertising, no matter how sophisticated behavioral targeting gets – it’s in social networks. [...]

  69. Ποια Είναι η Αξία των Social Networking Web Site; « Bizwriter Says:

    [...] It’s Official: U.S. Social Networking Sites See Slow Down [...]

  70. Got ‘Facebook Fatigue’? Social Networks’ Popularity Declines — Social Platform Journal Says:

    [...] Creative Capitol: But the pain is not just a MySpace problem. It seems to be an industry-wide issue. The total [...]

  71. Bench Marks » Blog Archive » Web 2.0 for Biologists–Are any of the current tools worth using? Says:

    [...] like Myspace, or Facebook. Recent numbers are showing that participation in these sorts of sites is beginning to wane (UK numbers here). Users are spending less and less time obsessively checking their Myspace page [...]

  72. The Modern Journalist » Social Network Use Down. Except Where it’s Doubled. Says:

    [...] we look at the numbers, year-over-year, for the major social networking sites (which you can do here, near the bottom of the page), there are some interesting [...]

  73. BizWriter.gr [Beta] » Blog Archive » Ποια Είναι η Αξία των Social Networking Web Site; Says:

    [...] It’s Official: U.S. Social Networking Sites See Slow Down [...]

  74. Da li su vam društvene mreže postale dosadne? | Dragan Varagic Weblog Says:

    [...] hladan tuš  je u SAD  protumačeno istraživanje kompanije ComScore da se potvrđuje pad posećenosti tri najveća social networking sajta (Facebook, MySpace, Bebo), [...]

  75. Rhyo Says:

    Total Social Networking users may increase with time. But user might be distributed to New Networks

  76. Says:

    . .

  77. Social Media and the New Norm | RTCRM Blog Says:

    [...] data for the United States was released recently and has set bloggers all a buzz. Most seem to crying out about how online social networks are slowing down , because growth on several of the largest [...]

  78. earnest Says:

    That is true, however we have seen an increase in the number of people above the age of 35 you frequent social media sites. They have the money and that make social media lucrative in respect to advertising

  79. BizWriter.gr [Beta] » Social Networking Sites Slow Down| Άρθρα Ίντερνετ Μάρκετινγκ & More Says:

    [...] πως τα πράγματα για τα social networking sites αρχίζουν να μην πηγαίνουν καλά. Για να δούμε ποιο θα είναι το “next big thing”. Γιατί [...]

  80. Social Media 2.0 « V.Next Says:

    [...] It’s official, the social networking market is slowing down. In Spencer E. Ante’s blog It’s Official: U.S. Social Networking Sites See Slow Down he presents the ComScore numbers for U.S. social networking sites. One interesting fact presented [...]

  81. Steve4Advertising Says:

    It would be interesting to see an analysis breakdown for different parts of the world. Here in the UK just about every man (or woman) and his dog are on Facebook and is one of the foremost conversations in social gatherings.

    Personally, I do like Squidoo. Great community – everybody there is friendly and genuinely helpful.

  82. Social Networking: That Which Matters Most « SocialStorm Says:

    [...] am Tags: Relevance, Social Media, Social Media 2.0, Social Networking According to Spencer Ante (It’s Official: U.S. Social Networking Sites See Slow Down) the social networking market is slowing down. One interesting fact presented by Mr. Ante is that [...]

  83. Barbara Says:

    I agree! And there are no limits when it comes to social networking. Great information. Thanks so much for the value.

  84. Carolyn Says:

    I think when a social network is fun people are meeting and chatting to interesting people they will keep visiting and stay online. I don’t see that changing.
    I run http://www.AllJoinOn.com a social networking site for people at home during the day – whose friends and family are all busy at work. My members are being rescued from daytime TV and avoiding the ironing. Many are addicted and on http://www.AllJoinOn.com average usage – over 30% spend over an hour per visit.

  85. Social Network Retention—How to Reach Engagement Nirvana « Social Storm Says:

    [...] So you’ve spent all kinds of money to get your horse to the water, but now you need him to drink… and drink, and drink… and drink. According to the article “It’s Official: U.S. Social Networking Sites See Slow Down”: [...]

  86. It’s Official: U.S. Social Networking Sites See Slow Down - Via Creative Capital « kNow Media Says:

    [...] read more… [...]

  87. Tvinci’s Platforms Glowing in Light of the Social Networks Fatigue-- Tvinci Says:

    [...] time, saw a decline of 3 million unique visitors in the US. These figures and more are presented in Creative Capital). But the really bad news for the social networks are the numbers showing a substantial, sequential [...]

  88. Burak Says:

    In my opinion, there are some important facts about social networking.
    They keep collecting information in every detail they can.Privacy is beeing harrassed and damaged, and in the near future people can face with really serious problems… (not just simple spams, more serious than that)

    Check out this article what I mean is really clear :

    http://www.buraak.com/2008/09/16/is-your-information-safe-with-social-networks/

  89. Drinkin and Dreamin Says:

    Its funny the number of people who left replies here saying they are tired of networking sites and are going back to social networking with real people. I guess they started with real people here. What do they think this page is? Maybe the slow down is due to the hard times in the economy right now and people dont feel as social. I dont know. I do know networking sites are not a fad, and are not going anywhere. They will be changing and becoming more valuable in the next year or two.

  90. Is the Twitter hype really justified? « Capilano Says:

    [...] their names just in case it does become the next big thing. But with numbers starting to show that people are already starting to get bored of social networking it’s certainly worth having a think before jumping on the next [...]

  91. Facebook fatigue challenges social networks’ business models | SKV Communications Says:

    [...] I found that she is part of a trend – the US blog Creative Capital has written up the latest numbers worldwide for user engagement and it’s slowing down for all [...]

  92. Is it time to say goodbye to social networking sites? « Erin’s Blog Says:

    [...] did find a nifty chart showing the decline in numbers for U.S. social networking sites on a blog about finance and technology. It’s a little outdated with the newest numbers from 2007, but it still gets its point [...]

  93. Social Software Guy Says:

    I’m forwarding this url to our team of social networking website designers. Great Info!

    Thanks & Take Care.

    Jon a humble Social Networking Softwar Developer

  94. EnjoyMedia Says:

    Nice post.

  95. Social Media and the New Norm — RTCRM Sparkblog Says:

    [...] data for the United States was released recently and has set bloggers all a buzz. Most seem to crying out about how online social networks are slowing down , because growth on several of the largest [...]

  96. Happy Belated Birthday Creative Capital « Creative Capital Says:

    [...] It’s Official: U.S. Social Networking Sites See Slow Down It’s Official: Twitter Hires Ex-Google Designer Douglas Bowman Part 6: Slouching Through the Great Depression Sprint CEO Dan Hesse Speaks About Custom Service Valley Boy: Part 1 of an Interview with VC Pioneer Thomas J. Perkins Apple Update: Is Steve Jobs Sick? About the blogger: Spencer E. Ante 2009 Outlook from Current Master of the Universe John Paulson Part 4: Slouching Through the Great Depression Questioning Bernard Madoff [...]

  97. gueplydup Says:

    emm.. thank you

  98. Bam MH Says:

    I don’t believe there’s cause for alarm here. Anecdotal research tells me that people are spending less time during each visit to their social networking site of choice because they learn how to navigate it more efficiently. The figures reflect less time getting lost and more time engaging in meaningful interaction. This actually represents increased opportunity for advertisers to run contextual ads with better results. Approached intelligently, the stats increase advertisers’ ability to offer the right message at the right place and time.

  99. Whats in a name Says:

    98 responses and how many of you guys really did some selling, marketing or coding. How many of you are famous, made a fortune selling a million dollar dot com business…none??
    Not surprising to me…coz you guys are the ultimate consumers…there’ll always be an audience and a band playing. U’ll pay for the ticket, buy a beer and watch them perform..and then you blame them for their bad music. Folks, grow up..at least they have talent to have made it to the stage..and sell those tickets.
    Facebook, MySpace etc etc…are success stories and people like you who ridicule them are losers.

  100. Nicolo Says:

    Thanks, this gave me some ideas for my own dandruff treatment

  101. Tiedeman Says:

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  102. razr Says:

    All eyes will be on the News Corp. earning announcement on Feb. 4 at 4pm.
    Even the hottest news soon becomes no use to anybody!

  103. cable Says:

    to RAZR.. Confirm it’s true! True true! As my grandfather: got a finger in the sky :-)

  104. Digitize me! « Communicating science, the African way Says:

    [...] are however reports (see Creative Capital, the Guardian, the Register)  that suggest user engagement with sites like Facebook is decreasing [...]

  105. Vane Says:

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  114. Sale of Franchises Says:

    I can not pass any comment on statistical reports but that is from management so we have to do trust.Otherwise i am observing these networks to expand their criteria again and again.

  115. HotmailCorreo Says:

    The bad news is that Facebook’s engagement is down sequentially, and only up 13% year-over year.

  116. National Security Clearences - The Edmunds Law Firm Says:

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