Posts Tagged ‘Owen Van Natta’

It’s Official: Owen Van Natta Named MySpace CEO

April 24, 2009

Notice how Jonathan Miller stressed that Van Natta will “guide MySpace through its next phase of growth.”

Seems to jive with previous post suggesting that MySpace may be shifting its strategy to emphasize growth over profit.

Here’s the release:

News Corporation Names Owen Van Natta Chief Executive Officer of MySpace
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Los Angeles, CA, April 24, 2009 – News Corporation today announced the appointment of Owen Van Natta to the role of MySpace Chief Executive Officer effective immediately. Mr. Van Natta will be based in Los Angeles and report directly to Jonathan Miller, News Corporation’s CEO of Digital Media and Chief Digital Officer.

A highly-regarded digital executive, Mr. Van Natta, 39, previously served as Chief Revenue Officer and Vice President of Operations for Facebook, where he helped negotiate Facebook’s $240 million investment from Microsoft. Earlier, he served as Vice President of Worldwide Business and Corporate Development for Amazon.com. Most recently, he was the CEO of Playlist, Inc., an online music company.

“Owen combines a deep understanding of social networking, a keen business sense and the operational experience to guide MySpace through its next phase of growth. I’m confident his leadership will be an invaluable asset,” said Mr. Miller. “I plan to work closely with Owen to shape our long-term vision around this vibrant community that already attracts more than 130 million users worldwide.”

“I’m thrilled to have the privilege to pilot MySpace in what is sure to be an incredibly exciting and rewarding next chapter for the business,” said Mr. Van Natta. “I feel honored to build upon the immeasurable achievements of the MySpace founders and look forward to working with Jon and the MySpace team to meet the challenges and make the most of the opportunities before us.”

While serving as Vice President of Operations and Chief Revenue Officer for Facebook, Van Natta focused on revenue operations, business development, strategic partnerships and technical operations. As Vice President of Worldwide Business and Corporate Development at Amazon.com, he managed global marketing programs and strategic partnerships. He was also part of the founding team of A9.com, the Amazon.com search company, and was responsible for site operations and sponsored-link advertising. Owen earned a B.A. from the University of California at Santa Cruz.

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Zuckerberg: Being a CEO is “Hard”–enter Google’s Sheryl Sandberg

March 5, 2008

Yesterday, Facebook announced the hire of a new chief operating officer, Google vp Sheryl Sandberg. The New York Times, which buried the story on p. 6 of the Business Section, argued that Facebook’s 23-year-old CEO Mark Zuckerberg was “following the Bill Gates model and holding the top post.”

But you have to wonder how long Zuckerberg will follow the Gates model. He clearly wants to hold on to the reins and he may grow into the role of being a true CEO. But my gut tells me that the company and its investors will bring in a more seasoned exec to take the company public, if and when it goes public. Sandberg, while highly respected and successful, has never been a CEO before and has never taken a company public. And with so much at stake, you’d think the company would want to have someone in the role who’s done it before.

The Wall Street Journal, which gave the story huge play on p. 1, got Zuckerberg to admit that the CEO job “is hard.” Last December, the Journal’s Vauhini Vara reported that Zuckerberg held a meeting with Roger McNamee, a powerful Silicon Valley investor who Zuckerberg considers to be a mentor. During the meeting, Zuckerberg complained about the pressures he felt as a CEO, asking McNamee: “Is being a CEO always this hard.”

That one admission is another sign that Zuckerberg, however brilliant he is as a technologist and visionary, is probably not up to the task of running a multi-billion company with thousands of employees. What did he expect? That management would be any easier than slinging code? The comment just sounds naive.

I see Sandberg’s hire as more of a replacement upgrade for Facebook’s previous COO, Owen Van Natta, who recently left the company to pursue opportunities as a chief executive somewhere else. Van Natta was a former Amazon exec, and he did a fine job helping to grow the company and build a great brand. But Sandberg, the vp for Google’s global online sales and operations, is the perfect person to take the company to where it needs to go next–to create a advertising and marketing model that scales into the billions of dollars.

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