Fresh from his first Consumer Electronics Show, here’s my colleague Doug MacMillan’s new story about the growing number of electronic reading devices:
Johnny Makkar is intent on buying a digital book reader. Yet he won’t consider any of the more than two dozen new devices introduced in recent months, many of them at the just-completed Consumer Electronics Show (CES) in Las Vegas. For Makkar, a resident of Fairlawn, N.J., with a background in marketing, only two manufacturers will do, and one has yet to unveil a reader. “I want the e-book buying process to be as effortless as possible,” says Makkar, 26. “Only Apple or Amazon are going to be able to provide that.”
Standing out may prove challenging for many new entrants to the market for e-readers, expected by Forrester Research to double to 6 million devices this year. “Half the e-readers that have been announced [at CES] won’t be around a year from now,” says Forrester analyst James McQuivey.