Innovation During a Downturn

Here’s an Adobe PDF of a charticle I created for this week’s issue of BusinessWeek. It’s titled, “Creative Beginnings in a Downturn” and highlights lessons from four companies that took advantage of bad times–Hewlett Packard, Digital Equipment, Genentech and Google–to improve their business.

Over the last six months, I’ve written about this issue a few times. But this chart provides a good encapsulation of the idea, as well adding some new information about Genentech and Digital Equipment–all in a easily digestible and handy chart form!

View this document on Scribd

Tags: Digital Equipment, Genentech, Google, Hewlett Packard