Search Challengers Are in Hot Pursuit of Google

As king of the Internet search business, Google has a bulls eye on its forehead. So far, no company has been able to get near the target, and most have missed the board entirely. Now, a new round of competitors, including WolframAlpha, Aardvark and Mahalo, are gearing up to throw another round of darts on the Googleplex.

Check out a BusinessWeek story on these upstarts by my colleague Rob Hof. Hof concludes that these firms will also have a hard time scoring points against Google.

“The main reason the new services face steep odds is that they’re not yet businesses—or not lucrative ones. Google’s huge impact was not so much in search technology but in perfecting a way to make a lot of money by matching relevant ads to search results,” writes Hof.

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