My Amazon Obsession: Creative Capital Cracks Top 15 of Business Bios

I know, it’s slightly embarrassing to admit: I have become somewhat addicted to tracking the sales ranking of my book, Creative Capital, on For the last two months, as soon as my book magically appeared in the Amazon database, I began to check its sales ranking on a daily basis. As the release date of Creative Capital approached, my visits to my Amazon page grew more frequent. And for the last two weeks, as Creative Capital launched into the world, I became quite obsessive, checking the ranking every few hours.

My obsession stems from two simple reasons: One, I am a competitive person and I would like to know how I stack up against hundreds of thousands of other books. Two, there is so little publicly available information about book sales that the Amazon rankings are an incredibly valuable data nugget and marketing tool.

The good news is that Creative Capital seem to be resonating with the public. This weekend, my book ranked anywhere from 1,000 to 2,500–not bad considering I started out at nearly 900,000. What I’m more proud of is that Creative Capital is one of the top 15 most popular business biographies. (I hit #10 Saturday!) Check out this category ranking from Amazon, which includes some of my favorite writers such as Michael Lewis, Steve Coll, Ron Chernow and Roger Lowenstein. I feel humbled and honored to be included in such esteemed company.

Bestsellers in Books
Any Category > Books > Business & Investing > Biography & History
The most popular items in Biography & History. Updated hourly.

1. The Bin Ladens: An Arabian Family in the American Century by Steve Coll

2. The Age of Turbulence: Adventures in a New World by Alan Greenspan

3. Confessions of an Economic Hit Man by John Perkins

4. The Millionaire Next Door by Thomas J. Stanley , William D. Danko

5. Banker To The Poor: Micro-Lending and the Battle Against World Poverty by Muhammad Yunus

6. Liar’s Poker: Rising Through the Wreckage on Wall Street by Michael Lewis

7. Blackwater: The Rise of the World’s Most Powerful Mercenary Army by Jeremy Scahill

8. Built to Last: Successful Habits of Visionary Companies by Jim Collins, Jerry I. Porras

9. The Turnaround Kid: What I Learned Rescuing America’s Most Troubled Companies by Steve Miller

10. God and Man at Yale by William F. Buckley

11. The Toyota Way Fieldbook by Jeffrey Liker , David Meier

12. Fast Food Nation by Eric Schlosser

13. Rigged: The True Story of an Ivy League Kid Who Changed the World of Oil, from Wall Street to Dubai by Ben Mezrich

14. Creative Capital: Georges Doriot and the Birth of Venture Capital by Spencer E. Ante

HOW TO BUY CREATIVE CAPITAL: To pre-order Creative Capital and get a 34% discount, click here and go to Amazon

15. The Warren Buffett Way, Second Edition by Robert G. Hagstrom (Author), Bill Miller (Foreword), Kenneth L. Fisher (Introduction)

16. Seducing the Boys Club: Uncensored Tactics from a Woman at the Top by Nina Disesa

17. Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport by Barbara Smit

18. How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else by Michael Gates Gill

19. Double or Nothing: How Two Friends Risked It All to Buy One of Las Vegas’ Legendary Casinos
by Tom Breitling, Cal Fussman

20. The Teapot Dome Scandal: How Big Oil Bought the Harding White House and Tried to Steal the Country by Laton Mccartney

21. Titan: The Life of John D. Rockefeller, Sr. by Ron Chernow

22. Buffett: The Making of an American Capitalist by Roger Lowenstein

23. The Secret History of the American Empire: Economic Hit Men, Jackals, and the Truth about Global Corruption by John Perkins

24. Taking on the Trust: The Epic Battle of Ida Tarbell and John D. Rockefeller by Steve Weinberg

25. Managing the Dragon: How I’m Building a Billion-Dollar Business in China by Jack Perkowski

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3 Responses to “My Amazon Obsession: Creative Capital Cracks Top 15 of Business Bios”

  1. Jack Perkowski Says:


    Congratulations on the book—and the rankings! I haven’t had a chance to read Creative Capital yet, but I will definitely pick up a copy. (Better yet, I should order one from Amazon.)

    I was very amused by your article. I just came out with my own book, Managing the Dragon, and have found myself checking the rankings every couple of hours. I thought that I was the only one this obsessed, and was happy to learn that there is at least one more person out there. Have you tried Rank Forest yet? Once you do, you will really be hooked. You can produce all kinds of neat trend charts.

    Best wishes for continued good luck with the book.

  2. Spencer Ante Says:

    Thanks Jack. It’s comforting to know I am not the only crazy author out there. I have not tried RankForest. But given your warning, I am a bit scared to do so!

    Good luck with your book as well.


  3. tim Says:

    Pretty fancy company on that list. You should have a quarter of the long tail that almost all of the others have had.

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